90% of the work in the coffee industry happens out of the country in remote areas many will never see in their lifetime. We here at Sagebrush go to these places 3-5 times a year. What we call "the lab" is a collection of the knowledge we've accumulated at origin condensed into hand-written, digestible articles. A happy buyer is an informed buyer and with what feels like continual increases in pricing all throughout the supply chain, we feel it mandatory to do our due diligence in helping you feel as confident in our product as you can feel.

Ten years ago, I had lunch with Perry Czopp, a local Phoenix barista trainer. He brought along Nella Montero, daughter of Carlos Montero who owns Don Eli farm in Costa Rica. That lunch was so helpful in my setting the direction of my online garage coffee roasting business. Perry ended up marrying Nella and moving to Costa Rica. Now he runs Selva Coffee, connecting Costa Rican producers with U.S. roasters. Don Eli annually delivers coffees in the Costa Rican Cup of Excellence coffee auction, but that's not why we buy from them. We buy from them because of the relationship that started over Portillos in Tempe.

Most people never think about coffee importers, but they're the glue holding the supply chain together. From building relationships with producers at origin to financing harvests and managing risk during transit, importers do far more than move a product from one country to another.

The Coffee Journey

Explore all that goes into your morning cup

Bag of red and green coffee cherries on a white background

Variety

Coffee Varieties Guide

Like apples, coffee has thousands of varieties with unique flavors. Explore Arabica cultivars from Gesha to Bourbon and how genetics shape your perfect cup.

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Multiple houses amongst a specialty coffee farm

Origin

Coffee Terroir Guide

Origin is one of three pillars determining coffee's taste, alongside roasting and brewing. From variety selection to elevation, processing to country culture, every decision at origin shapes your cup. Here's how terroir transforms seeds into distinctive flavors.

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Yellow barrels with white lids on a stone floor, with people and bottles in the background.

Processing

Coffee Processing Guide

How specialty coffee goes from cherry to green bean—hand-picking, sorting, fighting pests and disease, and the processing methods that shape flavor.

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Roast

Coffee Roasting Overview

Coffee roasting isn't just about turning beans brown—it's a complex process of chemistry, timing, and heat that creates over 800 flavor compounds from a simple green seed. Understanding this transformation reveals why your morning cup tastes the way it does.

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sagebrush coffee pour over bar with a barista measuring specialty coffee beans on a scale

Brew

Coffee Brewing Basics

Everything that goes into great coffee comes down to the brew. Here's what matters most: grind size, water temperature, and brewing method.

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our "rolls of film"

We take many photos during our multiple trips to origin. Sometimes it's hard to share everything we've got in every context on the website, so here is our entire collection of our photos.