Ah, coffee. The drink enjoyed by over 1 billion people in the world--150 million people in the United States alone. But how many of those vast numbers of people know what coffee is? Where it came from? How it came to be in their cup that morning? The truth is, long before coffee reaches you, it has already gone through a long journey.

One of the things we love to be at Sagebrush is a resource for coffee education. So, if you've ever wondered what coffee actually is or where it comes from, keep reading to learn about the first step in the wondrous journey of coffee: the crop!

Believe it or not, coffee isn’t a bean—it’s a seed! All specialty coffee comes from the fruit of the Coffea Arabica plant, which produces cherries each year. Inside each cherry are two seeds, which we call coffee beans. Coffee farmers, before they plant this crop, must first make a critical decision--which variety do I plant?

In the same way apples have different varieties which each have their own distinct taste and texture (Granny Smith, Fuji, Red Delicious, etc.), coffee varieties are the same way! A Bourbon, a Pacamara, and a Geisha are all Arabica varieties, but they look and taste differently. Within Coffea Arabica, there are thousands of varieties (you can read about the history of how these came to be here) and each one has an impact on the acidity, body, sweetness, etc. of the final cup.

But while taste and texture matter, a farmer has to take other things into consideration as well. Which varietal is most productive and therefore most profitable? Which varietal is most resistant to coffee plant disease? Which varietal would grow best at this altitude?

Once this decision is made, the crop is planted...and then the farmer waits...for three to four years! This is how long it takes for a typical Coffee Arabica plant to produce its first substantial harvest of coffee cherries.

When the plant finally produces its cherries and is ready for harvest, the next crucial step in the journey of coffee arrives: how the cherries are picked. If you've ever heard the phrase 'cherry picking', you get the idea. Ideally, farmers only want to pick the ripest, reddest, juiciest, cherries at their peak level of sweetness because those produce the best-tasting coffee. But because cherries ripen at different times throughout the season, many farmers take the far more efficient approach of 'strip-picking' their cherries--meaning, they mechanically strip the whole branch of cherries at once, thus mixing ripe, overripe, and unripe cherries. This is where a lot of commercial grade coffee comes from, why it's cheaper, and why its quality is not nearly as good as specialty coffee.

One of the reasons specialty coffee carries a higher price tag is because we source from farms who hand pick each and every coffee cherry at their optimal ripeness. This method is clearly more labor-intensive and costly for farmers, but it yields a much higher quality coffee. Once harvested, the cherries are hauled down (often steep!) mountainsides and transported to a mill for processing. Even once it reaches the processing mill, the coffee cherry’s journey is just getting started!

The Coffee Journey

Explore all that goes into your morning cup

Bag of red and green coffee cherries on a white background

Variety

Coffee Varieties Guide

Like apples, coffee has thousands of varieties with unique flavors. Explore Arabica cultivars from Gesha to Bourbon and how genetics shape your perfect cup.

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Multiple houses amongst a specialty coffee farm

Origin

Coffee Terroir Guide

Origin is one of three pillars determining coffee's taste, alongside roasting and brewing. From variety selection to elevation, processing to country culture, every decision at origin shapes your cup. Here's how terroir transforms seeds into distinctive flavors.

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Yellow barrels with white lids on a stone floor, with people and bottles in the background.

Processing

Coffee Processing Guide

How specialty coffee goes from cherry to green bean—hand-picking, sorting, fighting pests and disease, and the processing methods that shape flavor.

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Roast

Coffee Roasting Overview

Coffee roasting isn't just about turning beans brown—it's a complex process of chemistry, timing, and heat that creates over 800 flavor compounds from a simple green seed. Understanding this transformation reveals why your morning cup tastes the way it does.

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sagebrush coffee pour over bar with a barista measuring specialty coffee beans on a scale

Brew

Coffee Brewing Basics

Everything that goes into great coffee comes down to the brew. Here's what matters most: grind size, water temperature, and brewing method.

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