All of the photographs on this website were taken in our own studio. We try to show you visually the nuanced flavors of the coffees we sell within each photograph.  All coffees are shown on a tray with an example of what we believe are the strongest flavors in the coffee. When you order the coffee, you should play the game, "do I taste what they taste."  It’s a great game and plays well in a group.

Even if you look at some of the non-product photographs, you will see our handiwork.  We recently went to Maui for a vacation and to scout a couple of coffee farms.  While there, we captured some images of the Maui coffee farms.  The beans were still green, but the farm was a sight to behold.

When shopping for coffee, we recommend that you look at the images and think about what nuanced flavors you want in your upcoming batch.

The Coffee Journey

Explore all that goes into your morning cup

Bag of red and green coffee cherries on a white background

Variety

Coffee Varieties Guide

Like apples, coffee has thousands of varieties with unique flavors. Explore Arabica cultivars from Gesha to Bourbon and how genetics shape your perfect cup.

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Multiple houses amongst a specialty coffee farm

Origin

Coffee Terroir Guide

Origin is one of three pillars determining coffee's taste, alongside roasting and brewing. From variety selection to elevation, processing to country culture, every decision at origin shapes your cup. Here's how terroir transforms seeds into distinctive flavors.

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Yellow barrels with white lids on a stone floor, with people and bottles in the background.

Processing

Coffee Processing Guide

How specialty coffee goes from cherry to green bean—hand-picking, sorting, fighting pests and disease, and the processing methods that shape flavor.

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Roast

Coffee Roasting Overview

Coffee roasting isn't just about turning beans brown—it's a complex process of chemistry, timing, and heat that creates over 800 flavor compounds from a simple green seed. Understanding this transformation reveals why your morning cup tastes the way it does.

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sagebrush coffee pour over bar with a barista measuring specialty coffee beans on a scale

Brew

Coffee Brewing Basics

Everything that goes into great coffee comes down to the brew. Here's what matters most: grind size, water temperature, and brewing method.

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