Producer Spotlight | Anny Ruth Pimentel

Producer Spotlight: Anny Ruth Pimentel & Jeff Coursen — A Story of Coffee, Friendship, and Vision

At Sagebrush Coffee, we don’t just buy coffee. We build relationships. Real ones. And as we kick off our Producer Spotlight series, I can’t think of anyone better to start with than Anny Ruth Pimentel and her husband, Jeff Coursen — two people who have played a huge role in shaping how I see and source coffee.

My Journey with Jeff: The Early Days of Sagebrush

Back in the early days of Sagebrush, I met Jeff while I was buying from Bodhi Leaf Coffee in California. He was my sales rep, but right away he became so much more than that — a mentor who taught me to think critically about coffee quality, understand direct trade relationships, and start developing a palate before I had any formal cupping experience.

In 2016, Jeff and Anny were doing what I like to call a “reverse origin” trip across the U.S. — visiting roasters, telling their story, and sharing coffees from Loma La Gloria. That’s when I got to meet them in person for the first time at the Sagebrush shop. It was one of those moments you look back on and realize it was the start of something much bigger.

Their relationship — both personal and professional — blossomed quickly, and in 2018, Jeff and Anny got married. Since then, our friendship has only grown deeper. They’ve visited Sagebrush many times over the years, and I’ve even had the privilege of meeting their beautiful daughter. But it wasn’t until March of this year that I finally got to experience their world firsthand.

El Salvador: Experiencing Loma La Gloria

This past March, my daughter Eden and I traveled to El Salvador to visit Anny’s farm in person. Jeff graciously hosted us, and in true Jeff fashion, went above and beyond. He didn’t just take us to the farm — he gave us a full cultural immersion.

We explored ancient ruins, visited volcanoes, and soaked in stories about El Salvadoran history — from its rich indigenous past to the country’s complex modern story. Jeff’s depth of knowledge made the trip about so much more than coffee. It gave us a true understanding of the heart of El Salvador and the community that brings these coffees to life.

But the real highlight was seeing Loma La Gloria up close.

When we arrived, I immediately saw why Anny’s coffees consistently exceed expectations. The farm radiates attention to detail. It’s one of the healthiest coffee farms I’ve ever visited anywhere in the world. Even more impressive is how they prioritize their people.

They’re not just satisfied with producing incredible coffee today — they’re investing in an even brighter future. New worker housing is under construction, the mill has been expanded, and they’re even in the process of building a new dry mill. Everything about the operation reflects care, growth, and a deep respect for both the craft and the community.

We had the incredible opportunity to cup coffees with Francisco, the farm manager, and Don Joaquin, who helps oversee the farm in Anny and her father’s absence. Fun fact: Don Joaquin owns land nearby and uses Loma La Gloria’s wet mill to process his cherries. Some of the coffees we tasted from Don Joaquin’s harvest were right up there with Anny’s — a testament to the quality of processing at Loma La Gloria.

Anny Ruth: The Visionary Farmer

Anny’s story is one of perseverance and passion. Her father, Roberto Pimentel, laid the foundation by purchasing the farm in the late ’90s, but it was Anny who brought it to life. Though she originally aspired to run a coffee shop, she realized her greater impact would come from elevating her family’s farm.

She learned every aspect of coffee production, from milling to roasting to cupping, and transformed Loma La Gloria from a struggling farm into a global name in specialty coffee. In the face of challenges like the 2014 coffee leaf rust outbreak, she didn’t back down — she doubled down, processing their harvest at their own mill for the first time and setting a new standard for quality.

Anny’s passion shows in every aspect of the farm, from the immaculate trees to the innovative honey processes that produce the signature flavors we love at Sagebrush Coffee. And her partnership with Jeff has only made their operation stronger.

The Huskies of Loma La Gloria — and a Shared Love for Dogs

One of the most charming parts of Anny’s brand is her beloved huskies. While they no longer roam the fields of Loma La Gloria, they’re still very much a part of her life and her story. The huskies remain constant companions and an important part of her brand identity. If you follow Loma La Gloria on social media, you’ve likely seen them making regular appearances — a playful and loyal reflection of Anny’s spirit.

That love for dogs is something we share deeply at Sagebrush Coffee. Just like our own branding, which often features our four-legged friends, Anny’s huskies are a perfect reflection of the warmth and joy that define not just her coffee, but her family and her story. It’s just one more reason our partnership feels like such a natural fit.

More Than Producers: They’re Friends and Partners

Anny and Jeff represent everything we believe in when it comes to direct trade. They’re not just names on an invoice — they’re our friends. They’ve helped us build connections with producers across El Salvador, Costa Rica, and Colombia. They’ve shared their wisdom, opened their doors, and welcomed us into their family.

Every time we roast a bag of Loma La Gloria coffee, we’re reminded of the incredible journey that brought it here — and the remarkable people (and dogs!) behind it.

So here’s to Anny and Jeff. To their dedication, their friendship, and their vision for coffee that’s not just good, but great for generations to come.

Stay tuned for more Producer Spotlights as we continue to share the stories of the incredible people who make Sagebrush Coffee what it is today.