If you’ve perused around our online store, or if you’re currently on this article, then you’ve probably noticed how many educational articles we offer here at Sagebrush. Dozens and dozens of posts about a plethora of coffee industry-oriented topics fill our “education” portion of the website. This content is there for a reason. Throughout the past ten years, we here at Sagebrush have always seen education as a critical piece of our business. Not only are we seeking to provide the “what’ of high-end coffee beans, but the “why” as well. Giving insight into this massive industry helps anyone involved in it, whether you’re a roastery, a café, or a casual coffee drinker, see just how widespread this coffee world really is.

Over the past few months, we’ve started developing a program that takes this education-centric mentality one step further. In this new year, we’re hoping to roll out what we’re calling Coffee Courses. These are a bit more focused organization of our articles to give the coffee nerd more guidance through their educational journey. Each new “course” we’ll be launching this year will have its own YouTube series dedicated to its content.

We’re super excited to take this educational focus to the next level this coming year, and we hope it helps you gain a more developed understanding of the coffee industry!

The Coffee Journey

Explore all that goes into your morning cup

Bag of red and green coffee cherries on a white background

Variety

Coffee Varieties Guide

Like apples, coffee has thousands of varieties with unique flavors. Explore Arabica cultivars from Gesha to Bourbon and how genetics shape your perfect cup.

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Multiple houses amongst a specialty coffee farm

Origin

Coffee Terroir Guide

Origin is one of three pillars determining coffee's taste, alongside roasting and brewing. From variety selection to elevation, processing to country culture, every decision at origin shapes your cup. Here's how terroir transforms seeds into distinctive flavors.

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Yellow barrels with white lids on a stone floor, with people and bottles in the background.

Processing

Coffee Processing Guide

How specialty coffee goes from cherry to green bean—hand-picking, sorting, fighting pests and disease, and the processing methods that shape flavor.

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Roast

Coffee Roasting Overview

Coffee roasting isn't just about turning beans brown—it's a complex process of chemistry, timing, and heat that creates over 800 flavor compounds from a simple green seed. Understanding this transformation reveals why your morning cup tastes the way it does.

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sagebrush coffee pour over bar with a barista measuring specialty coffee beans on a scale

Brew

Coffee Brewing Basics

Everything that goes into great coffee comes down to the brew. Here's what matters most: grind size, water temperature, and brewing method.

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