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Coffee Terroir Guide: Mexico's Untapped Specialty Potential

Last year I was standing on a mountain in one of the best Guatemalan coffee farms in the country and Edwin pointed to a mountain region and said, "That's Mexico over there".  Later that day as we were passing out of the mountain road back onto the highway, we were maybe 100 feet from the Mexican boarder.  So why don't we buy more coffee from this country and why is Guatemalan coffee so much more popular comparatively speaking.  The answer is in the growing infrastructure and focus on specialty coffee in the country.

Same Mountains, Different Infrastructure

The coffee growing in Chiapas, Mexico, is the same coffee growing in Huehuetenango, Guatemala. Same volcanic soil. Same elevation. Same varieties in many cases.

Chiapas produces about 40% of Mexico's coffee from those highlands I could see from Guatemala. The conditions are identical to what makes Guatemalan coffee famous. These Mexican coffees show chocolate and nut profiles with mild citrus acidity. 

The difference isn't quality. It's infrastructure. Guatemala has wet mills throughout coffee country. They have dry mills in the cities. They have exporters like Edwin at Onyx who understand specialty markets. Mexico has the same growing conditions but lacks the processing facilities and export connections.

What Mexico Actually Has

Standing on that Guatemalan mountain looking at Mexico, I realized we've been missing something. Mexico isn't just Chiapas on the border.

Veracruz sits on the Gulf side where humid Caribbean air creates different growing conditions than Guatemala. Coffee grows under shade canopy on small indigenous farms. The cup profile is unique, caramel sweetness with brown sugar that you won't find in Central American coffees.

Oaxaca's remote mountains might produce Mexico's most interesting coffee, but getting it out is the problem. Infrastructure challenges are worst here. When you do find good Oaxacan coffee, it shows complex fruit notes with wine-like acidity that rivals anything from Colombia.

Most Mexican producers are small-scale indigenous farmers. They're organic by default because they can't afford chemicals. They've been growing coffee for generations on the same land, selling it as commodity because specialty buyers couldn't reach them.

The Change That's Coming

The border between Guatemala and Mexico is becoming less of a barrier for specialty coffee. Our Colombian connections have started working with Mexican producers. Guatemalan exporters are looking north. The infrastructure Guatemala built over decades is extending into Mexico.

Mexican producers are investing in processing equipment. Not huge washing stations, but small eco-pulpers that let them control their processing. They're learning selective picking. They're building raised drying beds. The same evolution that transformed Guatemala twenty years ago is happening in Mexico now.

Mexico's proximity makes everything easier. I can drive to the Mexican border from Phoenix in four hours. Visiting producers becomes realistic. Building relationships becomes sustainable. The logistics challenges that plague other origins don't exist here.

Standing on that mountain, I was looking at coffee worth half the price just because of which side of the border it grew on. That's an opportunity. Mexico doesn't need better coffee. It needs better access to markets that value what it already produces.

What We're Doing About It

We're actively seeking Mexican producers who want to make the jump from commodity to specialty. Not because Mexican coffee is cheap, but because it's good. The same good as the Guatemalan coffee growing on the mountain next door.

The next few years will transform Mexican specialty coffee. Infrastructure is improving. Quality-focused exporters are emerging. Producers are learning what specialty markets want.

Mexico has been producing excellent coffee all along. We just couldn't get to it. That's changing. Expect to see more Mexican coffee from Sagebrush soon. It's right there, just across that valley Edwin pointed to, and it's finally becoming accessible to specialty buyers like us.

Detailed Country of Origin Articles

Coffee farmers standing together in a coffee farm

Colombia

Colombia exports over 12 million bags annually, making it the world's third largest specialty coffee producer. Perfect climate, mountainous terrain, and numerous microclimates create incredibly versatile coffee, from bold chocolate notes to bright fruity profiles, with smooth, balanced flavor.

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Specialty coffee cherries in multiple bags laying on the ground on a farm

Costa Rica

Costa Rica's commitment to coffee excellence is unmatched—they banned Robusta for 30 years to focus solely on Arabica. Rich volcanic soil and diverse terrain create bright, clean cups ranging from Tarrazú's bold aromas to Occidental's fruity peach notes.

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El Salvador

We've been buying from El Salvador for years after meeting a producer who prizes coffee excellence in a way that's moved her country forward. As we explore this nation's coffee heritage, it becomes clear why she's succeeded and why El Salvador, remains a hidden gem.

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Person observing a drying bed of coffee with trees and fields in the background.

Ethiopia

Ethiopia, the birthplace of coffee and fifth largest producer globally, grows over 1,000 varieties naturally at high elevations. Three key regions, Yirgacheffe, Sidamo, and Harrar, produce distinct profiles from sweet and fruity to wild and jammy, making Ethiopian beans world-renowned.

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Hilly landscape of the mountains of Huehuetanango with greenery and a few buildings, under a cloudy sky.

Guatemala

Guatemala is one of the world's largest high-quality coffee producers, exporting over $1 billion in 2023. With high altitudes, rich volcanic soil, and 300+ microclimates, Guatemalan coffee delivers balanced, bright complexity with sweet caramel notes, creamy vanilla, and rich chocolate.

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Kenya

Kenya stands out with its modern approach to coffee production, including the famous grading system that categorizes beans by size and quality. The renowned AA beans, grown above 1,700 meters, produce bright, vibrant, fruity cups. Kenya's research-driven industry is a 21st-century model.

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Mexico

Standing on a Guatemalan coffee farm, Edwin pointed to Mexico just across the valley. Same mountains, same soil, same climate - but half the price. The difference isn't quality, it's infrastructure. That's changing, and Mexico is about to show what it's been hiding.

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Lamastus family farm with drying beds and a cupping facility

Panama

Panama's coffee industry focuses on quality over quantity, producing just 0.1% of the world's coffee while earning recognition as one of the finest. Home to the exclusive Gesha variety, Panamanian beans are well-balanced with chocolates, caramels, berries, and unique floral notes.

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Tanzania

Tanzania's coffee is the largest export crop, contributing $115 million annually. 70% Arabica beans grow primarily in Kilimanjaro's Moshi region, accounting for 75% of production. Northern coffees are sweet and tropical while southern beans offer complex, fruity profiles.

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