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People ask me all of the time, "What does Gold Label mean?"  The simple answer to that question is that it is a term that I made up to account for some of the top-tiered, more expensive coffees that I was able to purchase.  Rather than aiming for a price point for our products, we just categorize them.  Non-gold (Brown) labels are still premium direct trade single-origin coffees, but we try to keep those under $20.00 per 12oz bag.  For Gold labels, I don't ask my importers about the price.  I get the best coffee that I can get my hands on and get it to you.

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