Roger Ureña has been involved in coffee farming since he was a young boy. Both his parents and grandparents were coffee farmers and taught him how to work the land. In his own words, he believes that growing coffee in Tarrazu is a very common activity which has been shared from family to family for years, because it is a good source of income and family growth.

The main farm, Santa Teresa, where the mill is located was acquired by Roger 10 years ago. Its altitude goes from 1600 masl to 2050 masl. It has a total of 60 hectares, but the area where coffee is planted is just 10 hectares. Most of the land remains protected forest. Roger strategically chose a great parcel of his land to build his processing plant. It faces the gentle afternoon sun and is situated on a slope that clouds tend to move away from quickly. In this farm he decided to install a Penagos pulping machine, raised beds inside of a greenhouse, concrete patios, mechanical dryers, and a warehouse. A complete operation.